Price Increase Kit
Raise your prices without losing customers. The letters and the pushback script that help the increase land, so it reads as fair, not sudden.
An hour · Word
The four rules
Don't build up to it. State the change and the date, then explain. Three paragraphs of appreciation before the number reads as though you're hiding something.
One concrete cause (labor, parts, insurance, fuel) convinces. A list sounds like justification; one clear cause sounds like a fact.
Be warm without being sorry. "We're sorry to do this" invites the reader to agree it shouldn't happen. "Our first increase since [year]" says it from confidence.
The worry behind every increase is that something is about to get worse. Name what isn't changing: response times, people, the guarantee. It answers the question before they ask.
A short sample
Dear [Name], Starting [date], the rate for [service] will move to [$X]. This is our first increase since [year], and it reflects the rising cost of [parts / labor]. Everything else stays exactly the same: the same crew, the same response times, and the same guarantee. Your next visit on [date] is already on the schedule at the new rate. Thank you for your business. If you have any questions at all, call me directly at [phone]. [Owner name]
Replace anything in [brackets], cut what doesn't sound like you, keep the structure. The full kit has four templates (recurring, commercial, long-standing, and a short email version) plus the phone script for the ones who call.
Want it to keep?
Enter your email and download the Word to keep. Printable and offline, so you can save and reuse it.
We'll save your email to send the occasional update worth reading. No spam, unsubscribe any time.