Our Story

The Gap Was
Always Access.

Enterprise-level infrastructure has existed for years. It just came with enterprise price tags and enterprise complexity. MinnSight exists to close that gap.

A family-owned business, building the systems other family-owned businesses run on. Founded by Kristen Johnson and her father, Jerry Bark.

Built by people who built tools behind big operations

TargetStitch FixGeneral MotorsTSI

Kristen saw how elite systems keep big operations moving at Target and Stitch Fix. Jerry spent four decades building reliable technology at General Motors and TSI. Then they looked at local operators running brilliant businesses out of memory alone, not for lack of skill, but for lack of access to those same tools.

Kristen Johnson, Founder of MinnSight

Founder

Kristen Johnson

Founder & CEO, MinnSight

I spent years inside large corporate operations learning how enterprise-level businesses actually function. At Target, I worked inside the $30B+ Owned Brand business, building the systems that kept hundreds of stakeholders aligned and working with engineers to put better tools in their hands.

Before that, at Stitch Fix, I was a coach inside a 210-person remote team, helping people perform and building the training systems and documentation that kept a large distributed operation running consistently. I watched what happened when knowledge lived in processes versus when it lived only in people's heads.

What I kept seeing, in both environments, was the same thing: the systems are what make scale possible. Not the talent, but the infrastructure around the talent.

Then I'd look at small businesses and see brilliant owners running everything from memory. Customer lists no one was touching. Knowledge that would vanish the moment someone left. No way to train a new hire without sitting next to them for a week.

Target Corporation logo

Target Corporation

Engineered the portfolio management and resource planning infrastructure for a $30B+ operation, aligning diverse cross-functional stakeholders through custom data systems.

Stitch Fix logo

Stitch Fix

Coached performance across a 210-person remote operation, building the training systems and documentation that kept a distributed team consistent as it grew.

MinnSight logo

MinnSight

Bringing enterprise-caliber strategy and the system your organization runs on to small service businesses.

I founded MinnSight to give small service businesses access to the same caliber of strategy and custom-built systems that larger organizations take for granted, without the bloated cost or the tech jargon. Every engagement starts the same way: we capture how your business actually works, then build the system your organization runs on to fit your reality, instead of forcing you to conform to someone else's software.

The result is a business that stops depending entirely on you to function. The right information in the right place. The right customers followed up with. Your team equipped to move without asking you twice.

Jerry Bark, Chief Technology Advisor of MinnSight

Chief Technology Advisor

Jerry Bark

Chief Technology Advisor, MinnSight

For four decades, my work has come down to one thing: taking emerging technology and pointing it at real problems. I earned my electrical engineering degree from UW-Madison and started at General Motors just as personal computers were arriving, and it was immediately clear they could change how we collected and understood data. I built PCs into anti-lock brake simulators and on-road data acquisition systems, back when that was new territory.

In 1990 I joined Camtronics Medical Systems, an innovative company digitizing medical imaging. I designed the specialized circuit boards that processed radiological and cardiac images, then rose to VP of Engineering as I moved the team toward web technology so a cardiologist could pull up an image and consult with a specialist hundreds of miles away.

At TSI Incorporated, I brought that same engineering instinct to precision instrumentation: market-leading products for air quality monitoring, cleanroom environments, and occupational safety. Leading engineering and advanced technology teams over 17 years, my focus never changed: embed real workflow efficiency directly into the tools people use in the field.

All of that gave me a front-row seat to the technology revolution now reshaping how large businesses operate. I've seen what's possible, and I've seen the gap. Small businesses have the same needs as the big ones. They just don't have the expertise, the IT resources, or the budgets to close it. That's exactly why MinnSight exists. It's a mission, started by my daughter, that I believe in deeply. I'm here to help make it happen.

Your system is built with the same operational reliability Jerry engineered into brake systems and medical hardware for decades.

General Motors logo

General Motors

Integrated the first wave of personal computers into automotive R&D, building anti-lock brake simulators and on-road data acquisition systems when real-time data collection was brand-new.

Camtronics Medical Systems logo

Camtronics Medical Systems

Designed circuit boards for radiological and cardiac imaging, then as VP of Engineering led the move to web technology so physicians could review images and consult remotely.

TSI Incorporated logo

TSI Incorporated

As VP of Engineering and VP of Advanced Technology over 17 years, led the teams behind market-leading precision instruments for air quality, cleanrooms, and occupational safety.

Let's Have the Conversation

If you're a small business owner who's been curious about what the system your organization runs on could mean for your specific situation, that's exactly where we start.

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