Competitor Analysis
How to build an honest picture of your online competition, and turn it into three decisions worth acting on.
One afternoon · PDF
- 1Why your list is probably wrong
The competitors you name from memory usually aren't the ones winning your searches.
- 2Build the list
Search the way a customer does and record who actually shows up, not who you assume.
- 3What to record for each one
Capture their offer, pricing signals, reviews, and response speed in one place.
- 4Read their reviews, especially the three-star
Three-star reviews reveal the real gaps you can beat them on.
- 5Find out who publishes prices
Whether rivals show prices tells you how to position yours.
- 6The response-time test
Contact a few and time the reply. Speed is often the whole game.
- 7Turn it into three decisions
Boil the research down to three concrete changes worth making.
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