For manufacturers who sell technical products
Sales training that doesn’t end when the team heads back to the airport.
We turn the product documents you already have into a complete sales training kit: a guide, a test, a podcast, a product expert your reps can ask anything, and a practice customer who pushes back. Your product manager spends a few hours. We do the rest.
The problem
The three days of training are not the problem. Day four is.
You fly the team in. Three days of slides, demos, and a dinner. Everyone leaves fired up.
Six weeks later a rep sits across from a buyer who asks something hard, and the answer is not there. They never practiced against a tough customer. They had nowhere to look it up. So they fall back on specifications, and the buyer hears a list of features instead of a reason to switch.
Your distributors got a shorter version of that same event, or nothing at all. They sell your product the least confidently and you see it the least.
What has to change
Four gaps, and what closes each one.
Retain
Reps forget most of what they hear at a three-day event. The slides go into a folder nobody opens again.
Delivered by
Training guide, podcast, certification test
Rehearse
Role-play happens once a year, against a friendly coworker who wants everyone to get to lunch on time.
Delivered by
Practice customer and coach
Reach
Channel partners and overseas reps get the least support, and you see the least of how they sell.
Delivered by
24/7 product assistant chat
Reveal
Product management cannot see what the field is being asked, so the next document is written on a guess.
Delivered by
Gap analysis of what your documents never answer
What you get
Six pieces, built from your own documents.
Your best product expert, available to every rep, every hour, in every territory. That is the whole idea. Here is what it is made of.
Sales Training Guide
A slide deck and a narration script built around what the customer gets, not what the product contains. Your team can present it, or you can load it into the system you already use.
Gap Analysis
A plain checklist of the questions your documents do not answer. You see the holes before a rep finds one in front of a buyer. This is the free part, and it is where everyone starts.
Certification Test
A test and an answer key, with multiple choice and written answers. You find out who is ready to sell the product, and you have the scores to show for it.
Podcast
Two voices walking through the product, the value, and how to sell it. Reps listen on the drive to a customer, which is training time you are not using today.
Sales Assistant
A product expert your reps and partners can ask anything, at any hour, in any territory. It answers only from your documents and shows the source it used, so nobody has to take it on faith.
Practice Customer
A tough buyer with real needs the rep has to uncover. The rep practices the conversation, gets scored on what they missed, and gets coached on what to do differently next time.
How it works
From brochure to battle-ready in three steps.
Send us what you already have
Brochures, application notes, manuals, spec sheets. Whatever exists today, in whatever shape it is in. There is nothing to write first.
For our demo, we started with 5 documents: a brochure, an operator manual, and 3 application notes.
We deliver the training guide and the gap analysis
You read the gap analysis and fill the holes that matter. Some are worth a paragraph from your product manager, some are worth ignoring, and we will tell you which we think are which.
We deliver the rest
The certification test, the podcast, the sales assistant, and the practice customer. You review all of it before a single rep sees it.
Your effort: send documents, fill gaps, review the output. We handle the rest.
See it in action
A whole kit, built for a product that does not exist.
Meet the Halcyon RSM-500, a radiation survey meter. Everything in the tabs below is the real output of the process, not a mockup of it. Yours would be built the same way, from your documents.
Halcyon Instruments and the RSM-500 are fictional. We built this full kit from a sample brochure, operator manual, and three application notes to show you exactly what you would get.
15 slides and an 18-minute narration script. Built around why customers buy, not just the spec sheet.
Download the sample deck (PDF)Who it is for
Manufacturers whose product takes explaining.
- Scientific and analytical instruments
- Industrial equipment and automation
- Lab and medical devices
- HVAC and building systems
- Test and measurement
- Components sold through distribution
Where to start
Start free. Everything after that is a conversation.
The gap analysis costs nothing and needs one link from you. It is also the honest way to find out whether the rest of this is worth doing for your product.
Free Gap Analysis
Free
Send us one product page. We show you the questions your reps will be asked that your documents cannot answer. No call required, and nothing to cancel.
Get my free gap analysisPilot
One product family, all six deliverables. Thirty days later we look at what reps actually used and how they scored on the test, with you.
Contact usLaunch Kit
Three product families, built together for a product launch. Everyone is certified and practiced before the product ships, not three months after.
Contact usOwnership handoff
After five product families, we can hand your team the tools and the instructions to manage this in-house if you prefer. The option is there, and it stays open.
Contact usQuestions we get
The five that come up first.
Will it make things up about our product?
The assistant answers only from your documents, and it shows which one it used. The gap analysis exists to find the holes before your reps do. You review everything before a single rep or partner gets access.
We already have an LMS.
Good. The guide, the test, and the podcast load straight into it. The assistant and the practice customer cover the two things an LMS cannot do: answer a live question in the field, and let a rep practice a hard conversation.
Our product managers do not have time.
That is the point. A few hours up front replaces the dozens of repeat calls they take now, one rep at a time, answering the same twenty questions.
What about our data?
Your sales assistant and your practice customer run on your own private account. You own the data, the usage records, and the reports on what your reps are asking.
Can we wait until after our sales kickoff?
You can, but we would run the pilot first. Reps who arrive at kickoff already certified and already practiced get a very different three days out of it.
Free gap analysis
Send us one product page.
We’ll show you what your reps will get asked that your documents cannot answer. It is free, it takes one link, and you will know inside a couple of days whether any of this is worth your time.