Social Media Review

You give it your business name and your profile links. It looks at your public presence the way a suspicious homeowner would.

It checks whether the basics are complete and consistent: business name, phone number, service area, hours, and website link, and whether they match across profiles. A phone number that differs between your Facebook page and your Google listing is a trust problem and a search problem at the same time.

It checks recency. When you last posted, and whether the account looks abandoned. An empty profile is better than one that has not been touched since 2022, because abandoned looks like out of business.

It checks whether there is any proof of work. Photos of real jobs, real trucks, real crews, or just a logo and a stock image of a wrench.

It checks whether reviews and comments get responses, including the negative ones. And it checks whether a first-time visitor can figure out how to hire you in under ten seconds.

You enter your email to get the results.

Run it on every profile you have, including the one you forgot about. Old accounts nobody manages are the ones most likely to be hurting you, because they still rank and they still show an out-of-date phone number.

Do not clean anything up before you run it. The point is to see what a customer sees today. Fixing it first and then testing tells you nothing.

If you have a personal profile that customers find, run it on that too. In the trades, plenty of work comes through the owner's personal account, and it is being judged the same way.

You get a scored breakdown by category and a list of specific problems, ordered by how much they cost you.

Red items are trust problems. Wrong phone number, wrong hours, dead link, unanswered one-star review sitting at the top of your page, no posts in over a year. These lose you calls from people who were already close to hiring you. Fix all of them this week. Most take under an hour combined.

Yellow items are conversion problems. No photos of actual work, no service area listed, no obvious way to book, generic profile picture. These lose you the customers who are still deciding. Fix them this month.

Green items are growth items. Post frequency, content variety, engagement. These matter, but they matter far less than most social media advice suggests. A trades business with accurate information, twenty photos of real jobs, and answered reviews will out-convert a business posting daily to an empty profile.

Read your negative reviews and the responses next to them. A calm, specific reply to a bad review does more for a hesitant customer than any post you will ever write.

Fix the reds today. Correct information costs nothing and it is the highest-return work available.

Then build a photo habit. Ask your techs to take two photos on every job, one before and one after. Those photos are your best marketing asset and they are free. Systems built by MinnSight capture job photos as part of the close-out, which turns the habit into a byproduct of the work instead of another thing to remember.

Then answer every review within a few days, good and bad. If you are not getting many reviews, that is the real problem, and it is fixed by asking automatically after every completed job rather than by posting more.

Then check who you are being compared against. Run find your real competitors and look at their profiles next to yours.

Enter your business name and your profile links and get the honest version. Free, and nobody will call you about it.

# GROUP 3: HUB PAGE REWRITES

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