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Social Media Review

Seven checks you can do by hand, no analytics tools, no logins, no agency required.

45 minutes · PDF

  1. 1
    Decide which accounts actually matter

    Audit only the platforms your customers use; ignore the ones you opened and abandoned.

  2. 2
    Look at your profile the way a stranger does

    Bio, link, and profile photo should say who you are and what to do in one glance.

  3. 3
    Does your basic information match everywhere?

    Name, phone, hours, and address should be identical across every profile and your site.

  4. 4
    The honest posting audit

    How often do you really post, and is it useful to a customer, or just noise?

  5. 5
    Find what actually got a reaction

    Look at your top posts and do more of what earned real comments and shares.

  6. 6
    Are you answering people?

    Unanswered comments and DMs read as "nobody's home." Check your response habits.

  7. 7
    The photo test

    Would your best work make someone stop scrolling? Real job photos beat graphics.

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